The need is still unclear
Start with consulting or design to clarify users, priorities and scope.
- Discovery or scoping workshop
- User journey and prototype
- Prioritised roadmap
Which digital expertise does your project need?
Explore six major skill families, their roles and deliverables. They often work together: consulting sets direction, design clarifies the experience, development builds the solution, while marketing, data and AI support visibility and continuous improvement.
Choose by situation
Start with the problem, not the tool.
The right specialist depends on the expected outcome and the maturity of the project.
The solution is defined
Choose development or no-code according to complexity, integrations and long-term needs.
- Architecture and technical choices
- Website, application or internal tool
- Testing, launch and maintenance
The solution needs to grow
Add marketing, data or AI to improve visibility, measurement and controlled automation.
- SEO, content and acquisition
- Dashboards and data quality
- Automation and AI use cases
Web development
Build reliable, accessible and maintainable digital products.
- Websites and e-commerce
- Web applications
- APIs and integrations
- Performance and accessibility
Design & creation
Turn complex needs into clear and distinctive experiences.
- User research and UX
- Interface design
- Brand identity
- Prototyping and design systems
No-code & automation
Launch faster and simplify repetitive processes.
- No-code applications
- Workflow automation
- CRM and business tools
- Prototyping
Digital marketing
Build visibility and sustainable acquisition.
- SEO and editorial strategy
- Content and localisation
- Acquisition and conversion
- Measurement and analytics
Data & artificial intelligence
Structure data and use AI responsibly and pragmatically.
- Analytics and visualisation
- Generative AI
- Data engineering
- Cloud and governance
Consulting & strategy
Turn digital ambition into a practical roadmap.
- Product strategy
- Digital audits
- Programme leadership
- Organisational transformation
Decision guide
Compare the work each specialist should deliver.
A job title alone is not enough. Start with the situation, agree on a tangible output and ask one question that exposes a key dependency.
| Expertise | When to involve it | Expected handover | Question to ask |
|---|---|---|---|
| Web development | The journeys and content are defined, but the service must be built or connected to other systems. | A tested website or application, source code, deployment notes and a maintenance plan. | Who owns the code, domain and deployment access after handover? |
| Design & creation | People struggle to understand an offer or complete a task, or the visual identity lacks consistency. | Research findings, content structure, prototypes, reusable interface rules and tested screens. | Which user observations shaped the design decisions? |
| No-code & automation | A repetitive internal process needs a first useful version with limited custom logic. | Documented workflows, data model, access roles, error handling and an exit path. | What happens when an integration fails or the tool price changes? |
| Digital marketing | The service works, but the right audience cannot find it or does not understand its value. | Audience and channel plan, content priorities, measurement plan and review rhythm. | Which result can be attributed to the work, and which assumptions remain? |
| Data & artificial intelligence | Decisions lack reliable information or a defined task could be assisted by data or AI. | Source inventory, quality checks, evaluation criteria, governance and a controlled pilot. | How will errors, sensitive data and human review be handled? |
| Consulting & strategy | The problem, ownership or priorities are disputed before a solution can be chosen. | Diagnosis, options with trade-offs, roadmap, decision record and accountable owners. | What decision will this work enable, and who can make it? |
Many projects need several skills in sequence. Name one person to coordinate decisions and keep shared acceptance criteria.
A specific need?
Let’s discuss your project.
Describe the outcome you need, even if you do not yet know which profession to involve.
Describe my needs →Practical next steps
Compare delivery against a concrete task.
For a design mission, request the tested journey and its findings. For development, request a demonstrable service and acceptance evidence. For marketing or data, connect the analysis to a decision and its limitations. Use the same brief and separate essential requirements from preferences.
Compare digital provider proposals
Scope, exclusions, evidence, recurring costs and exit: compare provider proposals using shared assumptions.
Use the method →Test a journey with users
Choose a task, prepare a neutral scenario, observe obstacles and turn findings into verifiable improvements.
Use the method →Compare the full cost
Calculate setup, recurring charges, internal work and exit for two solutions over the same period. Export your assumptions and results.
Open the comparator →Resources for this project
Web service provider
Française du Numérique
For website creation, redesign or maintenance, compare the stated services with your brief: deliverables, follow-up, content ownership and recurring costs.
Communication provider
Paris France Communication
For a project combining brand identity, a website and communication materials, identify the touchpoints to align and request a separate scope for each medium.
Website in French
Sites from the AR ecosystem, selected for their relevance to this topic. Check scope, terms and current offers with each publisher. Our selection method.