Starting a project
Clarify the need, budget and roles before requesting a proposal.
Clear methods for stronger digital decisions.
35 accessible guides for scoping a need, selecting expertise, managing risk, improving experience and measuring results. Each guide leads with a direct answer, explains the method and links to authoritative source material.
Find your starting point
Four paths through the guides.
Choose the stage that matches your current decision. Each path moves from a question to a practical next step.
Building a usable website
Treat access, forms and launch checks as part of delivery.
Using data and AI
Define a useful task, prepare reliable information and measure outcomes.
Growing and maintaining
Make content discoverable, then keep the service accurate and resilient.
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Expert selection · 9 minHow to choose the right digital expert for a remote project
A six-step method for assessing expertise, evidence, delivery, communication, budget and risk before appointing a remote digital specialist.
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Project scoping · 8 minHow to scope a web project before requesting quotes
A practical framework for defining users, outcomes, content, constraints and deliverables before comparing web project proposals.
Read the guide →How to budget a digital project realistically
Plan a digital budget across discovery, production, content, operations, maintenance and risk without relying on a misleading single figure.
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Website redesign · 9 minPrepare a website redesign without losing what already works
Audit content, preserve search equity, simplify journeys and organise redirects and acceptance testing before a website redesign goes live.
Read the guide →Cybersecurity essentials for small organisations
A practical cybersecurity baseline covering accounts, updates, backups, phishing, suppliers and incident response for small organisations.
Read the guide →Use generative AI in business with a responsible method
Choose a bounded generative AI use case, protect information, evaluate outputs and organise human oversight before wider deployment.
Read the guide →Improve local visibility with reliable, useful information
Build local visibility through consistent business information, useful local pages, evidence, reviews and sustainable measurement.
Read the guide →Digital accessibility essentials for a more inclusive site
Improve structure, keyboard access, alternatives, forms, contrast and testing with a practical accessibility baseline.
Read the guide →Personal data: practical first steps for small organisations
Inventory personal data, define purposes, limit collection, manage access and prepare retention and incident procedures.
Read the guide →Automate a process without creating new complexity
Select, test and document a maintainable automation with clear ownership, exception handling, monitoring and fallback procedures.
Read the guide →Run a useful, prioritised technical SEO audit
Audit crawling, indexing, canonicals, internal links, page experience and content evidence, then prioritise fixes by business impact.
Read the guide →Optimise Core Web Vitals without losing the user journey
Use field and laboratory data to improve LCP, INP and CLS while protecting content quality and the tasks people came to complete.
Read the guide →Measure digital performance with indicators that drive action
Create a decision-focused measurement plan with clear objectives, definitions, data quality checks, owners and review rituals.
Read the guide →Build a B2B content strategy that helps people choose
Map real buying questions, create a useful content architecture, add evidence and measure how content reduces uncertainty.
Read the guide →Publish useful, accessible and lightweight web images
Choose and publish relevant web images with responsive files, helpful alternative text, clear rights and a practical review routine.
Read the guide →Maintain a website after launch
Assign ownership for updates, backups, content, accessibility and monitoring so a live website remains useful and dependable.
Read the guide →Manage a remote digital project across borders
A practical method for roles, decisions, meetings, evidence and handover when a digital team works across locations and time zones.
Read the guide →Make content useful for search engines and AI answers
Make useful, verifiable content accessible to search engines and generative answers with a practical editorial and technical checklist.
Read the guide →Design a useful and accessible web form
Ask only for necessary information, write clear labels, help people recover from errors and test the whole journey.
Read the guide →Prepare reliable data before an AI project
Define the use case, inventory sources, measure data quality and test failure cases before automating a decision.
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Website quality · 10 minCheck a website before launch
A seven-step review of content, user journeys, mobile usability, accessibility and search discovery before publication.
Read the guide →Test backups and prepare a verified recovery
Inventory, protected copies, isolated testing and journey checks: prepare verifiable recovery before an incident.
Read the guide →Ecodesign a useful and measurable digital service
Actual needs, journeys, media, dependencies and performance budgets: reduce resource use while retaining usefulness.
Read the guide →Choose web hosting using verifiable criteria
Hosting selection starts with service constraints rather than the headline price.
Read the guide →Prepare a domain and URL migration
A migration changes the addresses readers and search engines use to reach content.
Read the guide →Document an API before integration
Reliable integration requires more than one successful request.
Read the guide →Choose a CRM around real workflows
A CRM should support relationships and processes the team understands.
Read the guide →Organise user acceptance testing
Acceptance testing checks whether a service supports expected tasks under defined conditions.
Read the guide →Build a useful, maintainable design system
A design system connects visual rules, components and usage.
Read the guide →Set up proportionate audience measurement
Measurement should answer useful questions: information found, interrupted journeys or content needing correction.
Read the guide →Prepare a digital project handover
Handover succeeds when the receiving team can operate, fix and evolve the service.
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Practical methodReuse open data while preserving its context
Select a dataset, examine its licence, period and coverage, document transformations and provide useful attribution.
Read the guide →Choose digital training using evidence
Career goal, prerequisites, certification, practice and support: compare digital training programmes with a practical checklist.
Read the guide →Test a journey with users
Choose a task, prepare a neutral scenario, observe obstacles and turn findings into verifiable improvements.
Read the guide →Compare digital provider proposals
Scope, exclusions, evidence, recurring costs and exit: compare provider proposals using shared assumptions.
Read the guide →Explore the glossary before preparing a brief.
Shared definitions make requirements, proposals and project decisions easier to compare.
Open the digital glossary →