By · Updated

Website operations · 10 min

Maintain a website after launch

Launch is the beginning of a service, not the end of a project. A manageable maintenance plan names an owner, separates urgent fixes from planned improvements and records how the team will verify that the site still serves its users.

Key points

What to remember.

  • Assign a named owner and a route for reporting faults.
  • Test restoration and important user journeys, not only backup creation.
  • Review content and accessibility alongside software and performance.
01

Name the service owner and the decision route

Record who owns the domain, hosting, code, content, analytics and supplier relationship. Give one person responsibility for prioritising changes and approving publication. Keep an up-to-date contact and handover record so a supplier change or absence does not leave the site unmanaged.

02

Maintain a small operational inventory

List the main page types, forms, integrations, libraries, renewal dates, third-party services and data flows. Mark each item with an owner and the consequence of failure. This inventory helps the team assess updates and makes incidents easier to investigate.

03

Plan updates, backups and restoration

Set a routine for software and dependency updates, with a test environment where changes can be checked before publication. Keep backups separate from the live service and periodically restore a copy to verify that it works. Define how to roll back a release and who can trigger that decision.

04

Review the information people rely on

Prioritise contact details, offers, dates, eligibility, source links and high-traffic guidance. Record a review owner and interval appropriate to each item. Correct or retire obsolete pages, then update internal links, language equivalents and the sitemap when the preferred URL changes.

05

Check key journeys and accessibility

Repeat a short set of real tasks on desktop and mobile: find a service, use a filter, submit a form and reach a relevant answer. Include keyboard navigation, focus visibility, text enlargement and meaningful image alternatives. An automated scan can help, but a human must still confirm that the task is understandable.

06

Use a small set of useful signals

Review availability, server errors, broken links, form delivery, search discovery and a few performance measures. Investigate trends in context rather than reacting to every metric change. Keep a dated record of incidents, fixes and decisions so recurring faults can be addressed at their source.

07

Create a sustainable review rhythm

Assign a quick weekly check for critical functions, a monthly review of updates and content, and a deeper quarterly review of user journeys, accessibility and suppliers. Adjust the frequency to the risk and pace of change. Each review should end with a short list of owners and due dates.

Sources

Check the reference material.

GOV.UK Service Manual · Managing a live service

Google Search Central · Prevent malware infection

W3C WAI · Easy Checks

Put the method into practice

An illustrative application case

An update changes an extension and page template. Identify affected journeys and rollback options before intervening. After the change, check a representative scenario and record the result even when installation reports success.

Prepare a digital project handover

Use this worksheet in a review with the person responsible for delivery. Keep the evidence alongside the decision, rather than marking a task complete on trust alone.

Actions and evidence to retain
ActionEvidence
Inventory domains, hosting, extensions and renewal dates.A register identifying owner, dependency and recovery method.
Regularly rerun journeys and check time-sensitive content.A log of contact, link, hours, offer and source checks.
Test an update and recovery before a substantial intervention.A recoverable backup and documented rollback procedure.

Download the worksheet to fill in (CSV)

A question to resolve before acting

How often should a site be maintained?

Frequency depends on risks, components and changes. Address critical alerts promptly, schedule routine reviews and increase checks after an update or provider change.

Complementary resources

Resources for this project

Web service provider

Française du Numérique

For outsourced web maintenance, request update scope, backup arrangements, response times and access handover at the end of the assignment.

Local IT service provider

Hardware Software Intervention

For devices, Wi-Fi and backups in Deauville, the Côte Fleurie or Pays d’Auge, examine this local service; distinguish device support from website maintenance.

Website in French

Sites from the AR ecosystem, selected for their relevance to this topic. Check scope, terms and current offers with each publisher. Our selection method.

Continue

Turn the method into a clear project.

Use the directory to explore relevant resources, or describe your context so the right questions can be identified before a conversation begins.