Prepare a verifiable digital campaign brief
Connect audience, promise, destination, budget, permissions and measurement before launch.
Read the practical method →France Num · Publicité sur Internet
Guidance on ads, keywords, display formats, goals and costs to review before investing.
Resource identity and purpose checked against the source on . This check does not verify all service conditions or individual data records.
When it helps
Compare objectives, formats and costs before an initial campaign.
How to start
Define a useful outcome and a capped budget before preparing a campaign. Check continuity between ad and landing page using a fictional journey.
Limits to keep in mind
No cost or return described here guarantees campaign results.
Check before using
Three points to record with the decision.
- 01
Agreed objective and cap.
- 02
Ad promise and destination.
- 03
Tracking action and measurement conditions.
A method and complementary resources.
Source and verification
France Num · Publicité sur Internet — primary source. Link checked . The checklist is editorial guidance; link availability does not guarantee completeness or suitability.
Read the editorial method · Report a correction with its source