Prepare a verifiable digital campaign brief
Connect audience, promise, destination, budget, permissions and measurement before launch.
Read the practical method →France Num · Réseaux sociaux
Guidance for choosing social networks that fit an audience and organising ongoing activity.
Resource identity and purpose checked against the source on . This check does not verify all service conditions or individual data records.
When it helps
Compare channels against your audience and available capacity instead of opening accounts by default.
How to start
Choose a channel for the audience and available maintenance effort. Prepare useful content, a reply owner and a journey to stable information.
Limits to keep in mind
Presence or follower counts prove neither audience relevance nor a business outcome.
Check before using
Three points to record with the decision.
- 01
Audience and channel role.
- 02
Moderation and ownership.
- 03
Link destinations and useful measurement.
A method and complementary resources.
Source and verification
France Num · Réseaux sociaux — primary source. Link checked . The checklist is editorial guidance; link availability does not guarantee completeness or suitability.
Read the editorial method · Report a correction with its source