Connect search, landing page and useful action
Check continuity between search, promise, answer and next action on a deep page.
Read the practical method →France Num · Site web orienté clients
Ideas for making a brochure website more useful to prospective customers.
Resource identity and purpose checked against the source on . This check does not verify all service conditions or individual data records.
When it helps
Review information needed to turn a visit into a useful enquiry.
How to start
Identify the useful action on a landing page and check the full journey. Test promise, required information, form and confirmation before claiming a conversion improvement.
Limits to keep in mind
A new button does not demonstrate increased conversions.
Check before using
Three points to record with the decision.
- 01
Understood entry and promise.
- 02
Information needed for the decision.
- 03
Actually tested action and confirmation.
A method and complementary resources.
Source and verification
France Num · Site web orienté clients — primary source. Link checked . The checklist is editorial guidance; link availability does not guarantee completeness or suitability.
Read the editorial method · Report a correction with its source