Resource factsheet

France Num · Stratégie de communication

Overview of digital communication choices, from websites and social media to content and email.

Use this resource for a specific task.

Communication and media · France

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When it helps

Use it to connect audiences, messages, channels and timing to an outcome before producing assets.

How to start

Starting with audience and expected information supports message and channel choices. Prepare a useful question, available evidence and a clear next action before planning publication frequency.

Limits to keep in mind

Guidance helps structure work. It guarantees neither reach, enquiry volume nor the suitability of every channel for your activity.

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Three points to record with the decision.

  1. 01

    Audience, need and communication objective.

  2. 02

    Available evidence and content rights.

  3. 03

    Chosen channel and observable outcome.

A method and complementary resources.

Compare digital provider proposals

Scope, exclusions, evidence, recurring costs and exit: compare provider proposals using shared assumptions.

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France Num · Réseaux sociaux

Guidance for choosing social networks that fit an audience and organising ongoing activity.

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France Num · Stratégie de contenus

A method for connecting online content to customer questions and small-business goals.

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Source and verification

France Num · Stratégie de communication — primary source. Link checked . The checklist is editorial guidance; link availability does not guarantee completeness or suitability.

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