Compare digital provider proposals
Scope, exclusions, evidence, recurring costs and exit: compare provider proposals using shared assumptions.
Read the practical method →Overview of digital communication choices, from websites and social media to content and email.
Use it to connect audiences, messages, channels and timing to an outcome before producing assets.
Starting with audience and expected information supports message and channel choices. Prepare a useful question, available evidence and a clear next action before planning publication frequency.
Guidance helps structure work. It guarantees neither reach, enquiry volume nor the suitability of every channel for your activity.
Audience, need and communication objective.
Available evidence and content rights.
Chosen channel and observable outcome.
Scope, exclusions, evidence, recurring costs and exit: compare provider proposals using shared assumptions.
Read the practical method →Guidance for choosing social networks that fit an audience and organising ongoing activity.
Explore this resource →A method for connecting online content to customer questions and small-business goals.
Explore this resource →France Num · Stratégie de communication — primary source. Link checked . The checklist is editorial guidance; link availability does not guarantee completeness or suitability.
Read the editorial method · Report a correction with its source